ACTIVATION GUIDE
Maximizing and maturing your Adobe partnership
Updated: March 10, 2026
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Overview
Companies join Adobe’s partner program for many reasons: to grow faster, prove their expertise, and deliver the kind of results customers rave about. The more you invest in your partnership, the more those benefits add up.
Whether you just joined or you’re a long-standing partner, there’s always more you can do to deepen the relationship. A few smart moves can help you unlock new opportunities, build your reputation, and set your company up for long-term success. Let’s get into it.
Explore program benefits and requirements
Whether you’re building integrations, implementing solutions, or creating standout digital experiences, our refreshed partner program gives you the tools, training, and collaboration to drive customer success—plus co-marketing, sales support, and joint success initiatives to help you grow and deliver more value.
Keep connected with the PxHub
The reimagined PxHub is your center for learning, growing, and staying ahead of what’s new in Adobe’s partner ecosystem.
- Take time to explore the PxHub, and check in regularly for the latest news and resources to strengthen your Adobe business.
- When you’re ready to elevate your partnership, the PxHub offers quick-read support guides and deep-dive resources to help you and your colleagues take the next step.
The more you engage with the PxHub, the more value you’ll uncover for your partnership.
Activate your partnership with curated guides
As part of the PxHub relaunch, we’ve created activation guides—a new resource that can help partners find their footing and achieve their goals. These practical guideshelp you sharpen your skills, grow faster, and maximize your Adobe partnership.
Designed to help partners turn partnership potential into real results, these guides will cover topics such as:
- The benefits of partnering with Adobe
- How to get started as a team leader or individual user
- How to stand out to customers and Adobe sellers
- Tips and strategies for co-selling with Adobe
- The value of earning of Adobe credentials
- Building technical integrations with Adobe
For new partners, these guides reduce friction and provide clear paths to activation. For established partners, they offer proven ways to refine positioning, strengthen expertise, and unlock more co-sell and go-to-market opportunities—helping you stay aligned, competitive, and visible as your Adobe practice grows
Strengthen partnership by investing in your people
Our most successful partners have one thing in common: a well-trained team that knows the Adobe ecosystem inside and out. The more knowledgeable your people are, the more they can do for your customers—and for your business and reputation.
- Connect your team to on-demand training and past event recordings for tips, inspiration, and best practices.
- Encourage certifications that align to your business goals and help your people advance in their careers.
- Give your team hands-on practice in sandboxes where they can learn and experiment.
- Invite colleagues to explore the Partner Experience Hub (PxHub) to view demos, read the latest news, and learn more about Adobe products, solutions, and strategies.
Get noticed with your Partner Directory profile
Your Partner Directory profile is often the first impression customers and other partners get of your business, so it’s important to stand out. As you earn certifications, specializations, and customer deployments, these achievements are automatically added to your profile helping improve your visibility in results while showing customers you have the skills to bring their vision to life.
Submit customer deployments to put your real-world successes front and center.
- Build out verified Adobe solution offerings that showcase your ability to solve business challenges.
- Extend the value of Adobe products with technical integrations that transform standard experiences.
As you start to add accomplishments, don’t forget to track your progress against the requirements for partner level advancement. Additional benefits and visibility may be just within reach.
Become an expert in Adobe strategy
Understanding Adobe technology is critical when supporting customers, but don’t underestimate the value of aligning with Adobe strategy. Customers will look to you for guidance on how to use our applications to build an ecosystem that supports both current needs and future goals.
- Take a deep dive through our Sales Plays to understand how Adobe products address customers’ most common business issues.
- Review product roadmaps for a preview of Adobe’s development vision and how new features might benefit you and your customers.
- Review reports and research to understand Adobe’s market position and how we stand up against the competition.
Your partnership is just the beginning
Joining the partner program is just the first step. The real benefits come as you keep learning, connecting, and building alongside the Adobe partner community. Keep exploring—you’ll find new opportunities waiting for you.
Companies join Adobe’s partner program for many reasons: to grow faster, prove their expertise, and deliver the kind of results customers rave about. The more you invest in your partnership, the more those benefits add up.
Whether you just joined or you’re a long-standing partner, there’s always more you can do to deepen the relationship. A few smart moves can help you unlock new opportunities, build your reputation, and set your company up for long-term success. Let’s get into it.
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