Learn about exciting updates to Deal Registration for FY2026

Deal Registration for partners just got a nice boost in the new year. The new Greenfield Sourcing incentive for both Industry and Enterprise has increased by 10% and is now 25%. That means when partners add in the selling incentive on these opportunities, the total payout is now 30%! Make sure you understand the most up-to-date guidelines on deal registration to benefit from these incentives.

Review guidelines

Discover new Content Analytics resources

Check out the new Adobe Content Analytics application page, which aligns with the reporting and insights building block of Adobe’s GenStudio solution. Content Analytics helps teams understand which content is driving engagement, conversions, and ROI across channels. It removes guesswork by surfacing which images, text, and attributes are most effective. That means marketers can turn creative insights into business impact.

Learn how Content Analytics helps clients optimize content strategy at scale, explore resources that highlight key features and use cases, and catch up on past recordings while staying informed about upcoming events.

View Content Analytics page

Explore GenStudio solution

Adobe Brand Concierge is here and ready to transform buyer experiences with AI

Adobe Brand Concierge enables your clients to effortlessly connect with their B2C and B2B customers across channels with the intelligent, conversational, and personalized experiences customers want. Replay the partner enablement session to learn how generative AI is reshaping customer experiences and how Brand Concierge can transform how your clients engage with their buyers.

See a demo of Brand Concierge in action and receive guidance on helping your clients gain support for Brand Concierge with decision-makers and explore pricing and packaging. Finally, discover our go-to-market approach for Brand Concierge, including key use cases, its roadmap and future direction, and target personas and segments.

Replay the session

Download the presentation

Bring AI-powered experimentation to Adobe Journey

Adobe Journey Optimizer Experimentation Accelerator brings advanced AI-driven testing and optimization directly into Adobe Journey Optimizer. This new application uses machine learning to automate test analysis, surface actionable insights, and accelerate decision-making across teams. By integrating seamlessly with Adobe Target and Journey Optimizer, it empowers marketing and product teams to continuously test, learn, and refine customer journeys in real time. The result is faster iteration, smarter personalization, and stronger performance across every channel.

Be demo-ready with the latest from Demo Hub

Demo Hub is your go-to spot for Adobe demo content, featuring reusable videos, clickable demos, live tools, and curated environments organized by industry, solution, and use case. Recent updates make it even easier to prep for customer conversations and deliver demos that land.

What’s new?

• AI & Agents | Data Insights Agent (as part of Customer Journey Analytics)
• Adobe LLM Optimizer
• Adobe Journey Optimizer | Rich Communication Services
• Adobe Journey Optimizer | Campaign Orchestration
• Adobe Journey Optimizer Experimentation Accelerator
• AEM Assets + Workfront integration with Adobe Express

Browse demos

Discover new agents and updates to Adobe Experience Platform Agent Orchestrator

Adobe Experience Platform Agent Orchestrator now includes powerful updates that expand its ability to automate and scale marketing workflows. The new reasoning engine enables dynamic decision-making across agents, while the introduction of Audience Agent and Journey Agent helps marketers activate data and orchestrate personalized experiences across B2B and B2C journeys.

Together, these enhancements multiply marketer productivity and create new possibilities for customer engagement. A forthcoming Account Qualification Agent will further extend these capabilities by helping partners identify and prioritize high-value accounts with AI-driven insights.

Explore Agent Orchestrator

New Strategic Sales Play: Agentic Brand Activation

The Agentic Brand Activation Strategic Sales Play helps brands take control in an AI-driven world where agents shape how they’re represented. Powered by Adobe Experience Manager Sites, Sites Optimizer, and tools like LLM Optimizer and Brand Concierge, this play enables brands to structure content so AI platforms surface it accurately—while also delivering trusted, human-centered experiences at the moment of intent.

Explore Sales Play

Take the updated Adobe Experience Manager certification exam

The Adobe Digital Experience Certification Program has launched an updated exam for the Adobe Experience Manager Business Practitioner Professional certification (AD0-E138). Continue to grow your knowledge of Experience Manager and demonstrate that understanding to potential clients by taking and passing the updated exam.

Go to exam

New course: AEM Edge Delivery Services

Build the skills you need to deliver fast, scalable experiences with Adobe Experience Manager Edge Delivery Services. Launched in late 2025, this course provides developers with hands-on training in serverless microservices architecture. You’ll learn setup and authoring methods, development flows, content delivery optimization, publishing, monitoring, security, and more—equipping you with practical approaches to create and manage high-performing digital experiences.

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Gain key insights across all industries with new AI-powered customer experience report

Adobe just released The State of CX in an AI-Driven World, the findings from one of its most comprehensive global research initiatives to date. With 11 industry-specific versions of the report, you can see how leaders across industries are rethinking their strategies around customer experience, data-driven engagement, and organizational models in an AI-driven world.

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Invest in your career — earn an Adobe Workfront certification

More companies are adopting Adobe Workfront as their work management solution. And with Forrester naming Adobe a Leader in The Forrester Wave™: Collaborative Work Management Tools in Q2 2025 for the third consecutive year, that growth is likely to continue. That means more companies will be looking for individuals with proven Workfront knowledge. If you’re looking for a way to boost your career or to make a career shift, consider starting your journey toward earning a Workfront certification.

Explore Workfront certification