ADOBE APPLICATION SALES TACTICS
Adobe Journey Optimizer
Application Sales Tactics for Adobe Journey Optimizer help you show your clients how they can gain a unified solution for customer journey orchestration across every channel.
KEY MESSAGING
Start here: Positioning Adobe Journey Optimizer
Marketers face increasing pressure to deliver personalized, consistent, and timely customer experiences across fragmented channels and tools. Adobe Journey Optimizer unifies audience data, AI-powered decisioning, and cross-channel orchestration into a single platform, enabling marketers to drive higher engagement.
ESP Rip & Reimagine
Position Journey Optimizer email capabilities to CRM, lifecycle, and martech teams at net new or existing Adobe customers (cross-sell) that use a third-party email solution provider (ESP) today—often part of an effort to rip and replace a legacy ESP.
AI Decisioning
Position Journey Optimizer decisioning and optimization capabilities to key industries like financial services and insurance, retail, travel and hospitality, telecom, and healthcare, with the objective of upselling to Ultimate or Ultimate Starter.
New or Cross-omnichannel Journeys
Position Journey Optimizer to new and existing customers for adding value to orchestration, decisioning, and optimization capabilities, highlighting the better together stories with Real-Time CDP, Customer Journey Analytics, and Experience Manager to cross-sell against competitors.
Agentic Experimentation
Upsell Experimentation Accelerator add-on SKUs to the Journey Optimizer Select, Prime, Ultimate legacy SKUs and the Campaigns, Journeys, Campaign & Journeys base SKUs to expand value realization with agentic AI.
Volume & Add-On Upsell
Sell higher engageable profile tiers and higher total data volume tiers to the existing Journey Optimizer customer base.
SMS/MMS/RCS Sinch SKU Add-On
Sell the SMS/MMS/RCS Sinch SKU into the existing Journey Optimizer customer base and attach to new Journey Optimizer deals
Adobe’s value proposition
Adobe Journey Optimizer provides marketers a unified platform to create and optimize cross-channel campaigns and real-time interactions, driving sales while accelerating time to market. It combines AI-powered decisioning, real-time customer profiles, built-in asset management, and no-code orchestration tools for engaging customer journeys. The result? Marketers can launch more planned campaigns and dynamic customer journeys—delivered across every channel.
Key value drivers
- Boost conversions with personalized, engaging experiences across marketing campaigns and customer journeys
- Enhance marketing consistency across owned channels and reduce complexity and cost with a unified environment
- Cultivate relationships across the customer lifecycle and prevent marketing fatigue by engaging at the right moments and with relevant content
- Increase mobile app adoption, retain acquired mobile app users, reduce churn, promote customer loyalty, and enhance customer lifetime value
- Optimize offers, reduce time to market, and improve marketing and operational efficiency with centralized offer management and decisioning
- Portfolio Plays
- Strategic Sales Plays
