ADOBE APPLICATION SALES TACTIC
Adobe Experience Manager Sites Optimizer
With the Application Sales Tactic for Adobe Experience Manager Sites Optimizer, you can show clients how they can consolidate the entire optimization process into a single application—the first end-to-end solution of its kind.
KEY MESSAGING
Start here: Positioning Adobe Experience Manager Sites Optimizer
Trying to achieve your client’s goals for their website traffic, engagement, and conversion isn’t always easy. With Adobe Experience Manager Sites Optimizer, your clients have a single application to address end-to-end site optimization, from pinpointing performance issues to fixing them.
Adobe’s value proposition
Rather than coordinating between multiple tools and teams, Sites Optimizer combines AI-powered recommendations with automated implementation and impact assessment to continuously detect issues, propose solutions, and execute fixes in one click. As a result, teams can quantify costs, estimate benefits, and prioritize high-value results with confidence—all without the help of outside agencies or technical resources.
Key value drivers
- Increase organic traffic by repairing SEO issues to boost search rankings and attract higher-quality visitors
- Improve user engagement by optimizing content to reduce bounce rates and increase time on page
- Increase conversion rates by improving the user experience for conversion events such as filling forms and performing transactions
- Reduce costs by eliminating the need for third-party diagnostic tools, agencies, and dedicated development resources
- Accelerate time to value with end-to-end automation that implements fixes in minutes with a single click
- Portfolio Plays
- Strategic Sales Plays
