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WHAT WE SOLVE
B2B GTM orchestration
Adobe’s B2B GTM orchestration solution is purpose-built for the complexities of modern B2B buyer journeys. By integrating AI-powered tools for content management, account orchestration, and commerce, Adobe helps marketing teams spot new opportunities, personalize at scale, and streamline every step from campaign planning to sales conversion—delivering measurable impact and efficiency for B2B organizations.
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A new and improved approach to B2B marketing
Adobe’s AI-powered B2B GTM orchestration solution unifies data, content, and journeys—helping marketers spot opportunities, personalize at scale, and drive revenue in today’s digital-first landscape.
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Account orchestration
- Spot cross-sell and upsell opportunities by tapping into engagement data to find fresh campaign audiences
- Build campaigns for buying groups within a target audience segment and match content to each persona
- Use generative AI to connect with customers and create content across chat, email, landing pages, and webinars
- Track what’s working with built-in dashboards that show ROI across every GTM motion—down to the account and individual level
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B2B commerce
- Automate acquisition and onboarding with a connected set of customer experiences
- Personalize commerce through tailored pricing, product recommendations, and payment options
- Give customers a fast, self-serve way to order through a real-time commerce portal
- Help sales reps guide buyers through complex catalogs, pricing, and quotes with ease
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Customer acquisition
- Use generative AI to scale asset management for channels, accounts, and buying group personas
- Establish personalized account portals powered by generative AI
- Make it easy to educate customers, partners, and field teams with on-demand content and product information
Business impact
- Reduce tech sprawl by bringing platforms together
- Achieve higher digital engagement and conversion
- Improve marketing and sales efficiency with a stronger pipeline
- Speed time to market with a solid digital foundation
- Increase revenue from higher lead-to-cash conversion
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