Audience Manager Marketplace Integration

This integration allows data providers to sell user level data (non-PII) in the Adobe Audience Marketplace. The Audience Marketplace is a private data marketplace that connects advertisers, data providers and content publishers -- enabling the buying and selling of second and third party data without having to set up individual agreements with buyers.


 IMPORTANT - The Adobe Audience Marketplace is connected with multiple data exchanges. We require that you first investigate using one of these exchanges to offer your data in the Adobe Audience Marketplace before considering the direct integration process outlined below. Going through one of our data exchange partners results in a much quicker time to market.


After waiting in the queue for integration support (6-12 month wait on average), this is typically a 4-9 week project once the project manager has been assigned.

Please make sure to read and complete each step below.


Step Description
Step 1

Register as a partner in the Adobe Exchange Program

Step 2

AAM Product Information

To learn about sandbox access for the Exchange Program please view our article on solution provisioning.

Step 3

Request AAM Marketplace Integration

Once you have registered as a partner in the Exchange program, you can request an AAM integration by completing this form.

Step 4

Sign data agreement (required, non-negotiable)

Agreement will be sent via Adobe Sign.

Step 5

Wait for Adobe resources to become available (typically a 6-12 month wait due to resource constraints)

Once the Adobe integrations team has available bandwidth, you will gain access to the team through an email channel. The team will then help you complete the integration requirements.

Step 6

Access the AAM UI     Learn more >

You will need access to the AAM UI to complete the remaining steps.

Step 7

Set up Data Sources      Learn more >

Data sources are data containers for storing your audiences within Audience Manager.

Step 8

Set up the User ID Sync (Must be logged into the Partner Portal to view)     Learn more >

Establish a user ID sync with Audience Manager. Customers will enable this sync in order to have better overlap with your Audiences.

Step 9

Create Traits and Trait Folders      Learn more >

This step describes the process of uploading your data taxonomy to transform it to Traits, Trait Folders, and relevant ID mapping. The segments that you send translate to Traits in Audience Manager. The Trait Folder structure is defined per your taxonomy and is the way a customer navigates through your data.

Step 10

Implement & Validate Data Transfers      Learn more >

Transfer data to Audience Manager and validate the data once transferred.

Step 11

Create Audience Marketplace Feed      Learn more >

Create a Marketplace Feed by defining the name, description, pricing, and use cases for your data.

Step 12

List integration on the Adobe Exchange      Learn more >

Market yourself in Adobe Marketing Cloud Exchange. This is the place where you can tell customers about your company and your data.

Step 13

Maintain active Feeds      Learn more >

Once you offer your data in the Marketplace you will need to maintain your offering. This includes managing subscriptions and requests, managing billing and monitoring the health of the data flowing in to Audience Manager.

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