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Integration Guides

Integration guides offer a step-by-step framework for building the most common integrations. These guides are not a replacement for engineering experience but they guide savvy developers in the right direction and provide reference materials for the use cases you are addressing.

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Please note: New Adobe Audience Manager integrations are currently on-hold except for cases of very high customer demand.

Adobe Audience Manager Marketplace Integration Guide

This integration allows data providers to sell user level data (non-PII) in the Adobe Audience Marketplace. The Adobe Audience Marketplace is a private data marketplace that connects advertisers, data providers and content publishers – enabling the buying and selling of second and third party data without having to set up individual agreements with buyers.

Adobe Audience Manager Targeting Integration Guide

Many customers of the Adobe Audience Manager (AAM) DMP need to export their audiences to Adobe's data partners to enable targeted marketing activities. This is commonly done through a server-to-server integration. As an Adobe data partner you can establish this type of integration by following the steps within this guide.

Adobe Audience Manager Onboarding Integration Guide

This integration allows partner platforms to onboard user level data (non-PII) into Adobe Audience Manager (AAM) for mutual customers. This user level data is usually considered 1st party data belonging to the AAM customer and is not intended to be sold broadly. Bringing 3rd party data into AAM is a different process -- see the Marketplace integration guide.

Adobe Experience Manager Translation Integration Guide

Adobe Experience Manager (AEM) provides a complete set of APIs for Translation vendors to integrate and seamlessly translate content in AEM. The Translation framework helps partners use XML, XLIFF 1.2 or XLIFF 2.0 format for content interchange.

Adobe Experience Platform Tags Integration Guide

Adobe Experience Platform Tags is Adobe’s tag management software (replacing DTM) and it’s also a platform for our partners to develop and deploy extensions into the Adobe ecosystem. This guide describes the complete process for building an extension and bringing it to market.

Adobe Experience Platform Integration Guide

Adobe Experience Platform (AEP) is an open, intelligent, real-time platform for enhancing customer experience. Adobe Experience Platform is a purpose built, open system that centralizes, standardizes and transforms customer experience data into real-time updated customer profiles, further leveraging AI-driven insights to help brands deliver, optimize, and personalize experiences at scale across any channel. 

Adobe Marketo Engage Integration Guide

The Marketo Engage platform exposes application programming interfaces that enable developers to interact with Marketo Engage in a variety of ways.  All of the APIs are documented on the Marketo Developers web site. The Marketo REST API is routinely used to build cloud-based, server to server applications.  Independent software vendors leverage the APIs to build integrations that are suitable for use by any customer. 

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