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Adobe Audience Manager Targeting Integration Guide

Many customers of the Adobe Audience Manager (AAM) DMP need to export their audiences to Adobe's data partners to enable targeted marketing activities. This is commonly done through a server-to-server integration. As an Adobe data partner you can establish this type of integration by following the steps below. 


These integration projects are not being prioritized by Adobe and require a high level of customer demand as a prerequisite.

Follow these steps to build and list your integration

This is typically a 4-9 week project once the project manager has been assigned.


You must be a registered partner in the Adobe Technology Program to get access.


To learn about sandbox access for the Technology Program please view our article on solution provisioning.


Once you have registered as a partner in the Technology program, you can request an AAM integration by completing a form.


Sign data agreement

Agreement will be sent via Adobe Sign. Signing the agreement is required and non-negotiable.


Wait for Adobe resources to become available

Typically a 6-12 month wait due to resource constraints. Once the Adobe integrations team has available bandwidth, you will gain access to the team through an email channel. The team will then help you complete the integration requirements.


Must be logged into the Partner Portal to view(Cookie based User IDs only) To receive web (cookie based) audiences you need to have a user ID sync established. If you will only be receiving mobile device audiences you can skip this step.


Audience Manager offers two methods to deliver audience data -- Batch (Files or HTTP) and Real-time (HTTP).


Once you have reviewed the technical specification, request enablement assistance by using this request form. Once the form is submitted, we will review the request and contact you with next steps.


Validate the transfer and processing of audience data.


Understand how each customer is enabled to send audiences to your platform.


Must be logged into the Partner Portal to view. Market yourself in Adobe Marketing Cloud Exchange. This is the place where you can tell customers about your company and your data.

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