This integration allows partner platforms to onboard user level data (non-PII) into Adobe Audience Manager (AAM) for mutual customers. This user level data is usually considered 1st party data belonging to the AAM customer and is not intended to be sold broadly. Bringing 3rd party data into AAM is a different process -- see the Marketplace integration guide.
Once you have registered as a partner in the Exchange program, you can request an AAM integration by completing a form.
Sign data agreement
Agreement will be sent via Adobe Sign. Signing the agreement is required and non-negotiable.
Wait for Adobe resources to become available
Typically a 6-12 month wait due to resource constraints. Once the Adobe integrations team has available bandwidth, you will gain access to the team through an email channel. The team will then help you complete the integration requirements.
Must be logged into the Partner Portal to view. To onboard web (cookie based) data into AAM you need to have a user ID sync established. If you will only be onboarding mobile device data you can skip this step.