Once you have created your taxonomy in Audience Manager, the next step is to start sending audiences for the taxonomy. This article will describe the whole process including the file naming and file content convention, the location where the data files will be sent and how you will validate that the data transfered successfully.

Since each data feed will have its own Data source ID and associated taxonomy, each feed will then need to have its own data file(s) sent.

Note: This step is not required if you are using a data onboarder company to send audience segment files to Audience Manager.

Where to send the Audience files

We will provide the details of where you will send your files. During the initial engagement, we will request an Amazon S3 space to be created for your company. This space can then be used to send all files related to this integration with Audience marketplace. 

The Adobe Partner Integrations Team member will send you an encrypted file which will have all the necessary information.

How to send the Audience files

You can send two types of audience files to marketplace:

  • Sync (incremental) files: used to incrementally add segments to the users listed in the file. Users not included in the file are not altered.
  • Overwrite (full) files: used to replace all known segments for the users listed in the file. Users not included in the file are not altered. Note: to remove a user, you would send in an ID with no segments attached.

You can choose to send only sync files, only overwrite files, or both.

Audience file naming format

Audience Manager only accepts files with specific file names as per the convention below.    Learn more >

In the file name format:

  • The DPID is the ID sync Data source ID that you created in Step 4: Set up Data Sources in case of files containing cookie ids. For Mobile Device IDs, please refer to the documentation above.
  • The DPID_TARGET_DATA_OWNER is the Data Source ID that you created for your Trait Taxonomy in Step 4: Set up Data Sources.

There are best practices and limitation for file size and file compression.    Learn more >

Audience file content format

Audience Manager processes look for file content in a very specific format. This is to ensure data consistency in ingestion.    Learn more >


Audience files may be sent to your provided S3 location as frequently as required. Audience Manager will ingest those files every 12 hours.    Learn more >


Once the files are picked up by Audience Manager ingestion process, you can easily check how successful the audience ingestion was. You can login to your Audience Manager Marketplace account and check the onboarding status of your files.  Learn more >

*The onboarding status only shows the files which were successfully picked up by Audience Manager ingestion process. In case you can't find your files in the onboarding status, please check to see for incorrect file name and content formating.

*It is a best practice to receive file import reports via email for each file that you deliver to Audience Manager. This allows you to monitor for issues. You can subscribe to these email reports on the Onboarding Status page.

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