Asset Management and Reuse

Break free from content silos and slow workflows. The Asset Management Strategic Sales Play, powered by Adobe Experience Manager Assets (agentic DAM) and Workfront (AI-first workflow management), transforms how marketing and creative teams deliver personalized, scalable experiences. With AI-driven governance, seamless approvals, and auto-publishing of approved content into the DAM, this play accelerates reuse, discoverability, and omnichannel activation—driving growth and efficiency. Advanced integrations like Firefly and Dynamic Media make content creation smarter and faster.

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KEY MESSAGING

Start here: Asset Management and Reuse

Stop wasting time on duplicate work and slow approvals. Adobe’s Asset Management solution—powered by Experience Manager Assets and Workfront—uses native GenAI and agentic AI to transform your content lifecycle. Maintain brand and legal compliance, surface approved assets instantly, and repurpose content at scale for every channel and audience. Intelligent automation drives governance, discoverability, and activation—so your teams create faster, smarter, and with confidence.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.

Key value drivers

Faster asset creation and streamlined versioning to accelerate campaign time-to-market
Reduced risk of using outdated or noncompliant content
Empower in-house teams to be more efficient with reduced reliance on agencies
Boost productivity and content ROI