ADOBE STRATEGIC SALES PLAY
Workflow, Planning & Metadata
Adobe’s Workflows, Planning & Metadata Strategic Sales Play empowers organizations to transform their content supply chain into a competitive advantage. By aligning work to strategy and harnessing AI for automated planning, approvals, and metadata tagging, Adobe eliminates bottlenecks and accelerates every step from idea to activation. Seamless integrations—Workfront for centralized planning, Frame.io for unified review, Experience Manager Assets for automated publishing, and Adobe Express with Workfront Proof for enterprise-grade approvals—create a connected ecosystem that drives speed, efficiency, and creative excellence. The result? Faster decisions, optimized workflows, and campaigns that launch in record time—unlocking growth through upsell, cross-sell, and net-new opportunities.
KEY MESSAGING
Start here: Workflows, Planning & Metadata
Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.
Targeting & positioning guide
A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.
Activation & discovery guide
Target net new and existing install base customers to advance through early sales stages and drive value conversations.
Customer presentation
Share the core narrative, including the landscape and challenges, and a vision for an improved future state.
Key value drivers
- Accelerate content creation, reviews, and approvals
- Intelligent task management to speed revision cycles
- Improved content accuracy
- Eliminate time-consuming meetings with AI-enabled collaboration
- Free up resource capacity with expedited projects
- Increased employee engagement
View all Sales Plays resources
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- caas:business-solutions/content-supply-chain
- caas:business-solutions/workflow-planning
- caas:business-solutions/creation-production
- caas:business-solutions/asset-management
- caas:business-solutions/reporting-insights