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ADOBE STRATEGIC SALES PLAY

Content Insights

Organizations need fast and detailed insights into creative and content performance quickly to get the most out of a content supply chain. This strategic play focuses on how the GenStudio solution workflow is essential to analyze the effectiveness and ROI of the content supply chain.

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KEY MESSAGING

Start here: Content Insights

The Content Insights Strategic Play empowers brands to act on insights instantly to drive performance. As part of our end-to-end GenStudio solution, Content Insights links content performance to ROI across planning, creation, management, activation, and analytics. By analyzing engagement, trends, and conversions in near real time, teams can optimize and improve content on the fly. Adobe stands out by not only surfacing insights but also activating them with generative AI-powered attributes, helping teams scale high-performing content efficiently.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.

Key value drivers

  • Boost ROI and returns on advertising spend by rapidly testing and refining content variations at the attribute level
  • Eliminate wasted creative spend by removing underperforming assets from rotation
  • Free up valuable resources by automating tagging and metadata tasks, allowing teams to focus on revenue-driving activities like content optimization and faster activation
  • Lower tech debt and overhead with a centralized, integrated solution
  • Drive alignment and collaboration across teams to achieve shared business goals
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Workflow, Planning & Metadata

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Content Supply Chain 
for the AI World

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Creation & Production: Scaled Asset Production

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Creation & Production: On-brand Creation for Marketers & Beyond

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Asset Management and Reuse

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Creation & Production: Supercharge Creative Teams

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Explore relevant Adobe applications

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Adobe Content Analytics

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Adobe GenStudio for Performance Marketing

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Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/lumen.svg | Lumen
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/qualcomm.svg | Qualcomm
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/premier-league.svg | Premier League
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Organizations need fast and detailed insights into creative and content performance quickly to get the most out of a content supply chain. This strategic play focuses on how the Gen Studio solution workflow is essential to analyze the effectiveness and ROI of the content supply chain.
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