Explore Adobe’s key sales strategies and messaging
Master the art of positioning Adobe products by taking a deep dive into our go-to-market messaging.
Explore Adobe’s key sales strategies and messaging
Master the art of positioning Adobe products by taking a deep dive into our go-to-market messaging.
Introducing Adobe’s Sales Plays: Your storytelling foundation
We know you invest time understanding your customers’ challenges, so we make it easier to match the right message to the right buyer at the right moment. Each year, we refresh our strategies and provide updated Sales Plays, giving you ready-to-use narratives for positioning Adobe products in sales conversations.
Our Sales Plays follow a streamlined, three-tier structure:
Portfolio Plays
High-level messaging to help you position a bold, transformational vision with enterprise customers and C-level leaders
B2B and B2C plays available
Strategic Sales Plays
For positioning multi-application solutions to targeted customer challenges and key use cases
Aligned to Portfolio Plays
Supporting Sales Plays and Tactics
Designed to support focused, single and multi-application motions for various tactical sales scenarios like upsells and cross-sells
Portfolio & Strategic Sales Plays
Explore B2B and B2C Portfolio Plays and the Strategic Plays that support them.
- B2C
- B2B
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PORTFOLIO PLAY
Brand Visibility
STRATEGIC SALES PLAYS
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PORTFOLIO PLAY
Agentic Content Supply Chain
STRATEGIC SALES PLAYS
Content Supply Chain Foundations
On-Brand Creation for Marketers & Beyond
Scaled Content Production (coming soon)
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Coming soon
Supporting Sales Plays and Tactics
Browse by application to access targeted sales motions, messaging, customer use cases, and supporting resources.
Target your talks with Ideal Customer Profiles
As part of our Sales Plays, Adobe has defined Ideal Customer Profiles (ICPs) to focus your teams on the right accounts, prioritize effort, and align messaging to real customer needs. By anchoring plays in ICPs, sellers can engage more effectively, accelerate pipeline, and improve win rates.
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- caas:adobe-partners/px/sales-play-type/application
- caas:adobe-partners/px/sales-play-type/portfolio
- caas:adobe-partners/px/sales-play-type/strategic
- caas:content-type/sales-plays
- caas:adobe-partners/px/sales-play-type/supporting