ADOBE PORTFOLIO SALES PLAY
Content Supply Chain for the AI World
The Content Supply Chain for the AI World Portfolio Play helps leaders move from siloed workflows to dynamic, AI-powered ecosystems. Adobe’s GenStudio approach is an end-to-end solution that accelerates content creation, streamlines collaboration, and delivers hyper-personalized experiences at scale. By blending human creativity with automation, brands boost speed, volume, and ROI—turning complexity into clarity.
This play drives new, cross-sell, and upsell opportunities for both B2C and B2B customers, with a special focus on expanding existing Adobe investments.
KEY MESSAGING
Start here: Content Supply Chain for the AI world
Keeping up with content demands is a tough job, but Adobe is making it simpler with the Content Supply Chain Portfolio Play. Transforming the entire content supply chain, this play connects people and AI-driven workflows to plan, create, deliver, and optimize at scale. Marketers can launch personalized, engaging experiences faster across regions, audiences, and channels—fueling growth in an AI-first world.
This play tackles common challenges like limited visibility, constrained creative capacity, inconsistent branding, and poor performance insights while streamlining operations from planning to performance, building a foundation for speed, scale, and collaboration. For existing Adobe customers, it amplifies current investments and future-proofs content creation for an era defined by adaptability and experience-led growth.
Targeting & positioning guide
A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.
Activation & discovery guide
Target net new and existing install base customers to advance through early sales stages and drive value conversations.
Customer presentation
Share the core narrative, including the landscape and challenges, and a vision for an improved future state.
Adobe’s value proposition
This play tackles common challenges like limited visibility, constrained creative capacity, inconsistent branding, and poor performance insights while streamlining operations from planning to performance, building a foundation for speed, scale, and collaboration. For existing Adobe customers, it amplifies current investments and future-proofs content creation for an era defined by adaptability and experience-led growth.
Key value drivers
- Increase visibility over campaigns for better strategic alignment
- Accelerate time to market with greater creative speed and scalability
- Increase production of asset variations and localizations
- Empower non-creative staff to improve efficiency while protecting brand
- Lower cost per asset with better asset findability and reusability
- Boost content performance to drive conversion and ROI
View all Content Supply Chain resources
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- caas:business-solutions/content-supply-chain
- caas:business-solutions/workflow-planning
- caas:business-solutions/creation-production
- caas:business-solutions/asset-management
- caas:business-solutions/reporting-insights