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ADOBE STRATEGIC SALES PLAY

On-brand Creation for Marketers & Beyond Strategic Sales Play

Struggling to keep up with the demand for personalized, on-brand content? This play makes it simple. With GenStudio for Performance Marketing and Adobe Express, marketing and business teams can quickly assemble, reuse, and optimize high-impact assets at scale. No more siloed workflows or manual processes—just self-serve tools and integrated workflows that accelerate speed to market, ensure brand consistency, and boost ROI. The result? Faster delivery, stronger campaigns, and content that becomes a true growth engine.

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KEY MESSAGING

Start here: On-brand Creation for Marketers & Beyond Strategic Sales Play

Create more, spend less, and stay on-brand. Marketing and business teams are under pressure to deliver more content, faster—without sacrificing brand consistency or blowing budgets. Disconnected workflows and manual processes slow content creation, increase agency costs, and keep creatives from higher-level strategic activities. Our solution frees teams to accelerate content creation, optimize performance, and ensure compliance—all while reducing waste and improving ROI.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.

Key value drivers

Accelerate speed to market with streamlined workflows and self-serve tools that let marketing teams deliver campaigns faster
Increase ROI of content by tailoring assets to target audiences and enabling brands to expand into new markets, regions, and segments
Maintain brand consistency at scale across teams, channels, and regions with compliant, on-brand content
Unlock performance insights to optimize creative content impact using data to guide decisions on what to create and where to invest
Drive cross-team collaboration and efficiencies by connecting marketers and line-of-business owners with creatives through integrated tools and workflows
Empower teams with responsible AI that drives productivity and efficiency

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