ADOBE APPLICATION SALES TACTICS
Adobe Experience Manager Sites
Application Sales Tactics for Adobe Experience Manager Sites empower you to help clients adopt a unified, cloud-native web platform that delivers customer experiences almost instantaneously while seamlessly tying into Adobe’s data, activation, and AI capabilities.
KEY MESSAGING
Start here: Positioning Adobe Experience Manager Sites
Brands need to deliver high-quality digital experiences. Buyers are increasingly using generative AI search and AI assistants to research and shortlist vendors prior to conversations with salespeople. With Adobe Experience Manager Sites, your customers gain a content management system (CMS) for AI-ready websites with fast performance.
CMS Rip & Replace
Displace legacy or point CMS solutions in accounts without Experience Manager Sites by leading with AI-ready, performance-first web experiences.
CMS Expansion
Expand Experience Manager Sites with current customers by replacing non-Sites traffic and rolling out Experience Manager standards to more brands, regions, and business units.
Cloud Acceleration
Move customers with on-premise or managed services deployments to Experience Manager Sites as a Cloud Service to unlock experience delivery with the scale, speed, and security of cloud-native applications.
Extended Security & Development
Grant customers that are on the frontier of innovation the latest tools in advanced security and development.
Digital Sovereignty
Offer clients improved control over data and compliance with regional or national regulations without compromising performance or security.
Upsell with Adobe Learning Manager
Sell Learning Manager into Experience Manager Sites customers looking to create engaging, personalized learning experiences.
Adobe’s value proposition
Experience Manager Sites uses embedded AI agents to help teams streamline creating, migrating, and updating web pages. Built-in optimization ensures website visitor experiences remain fast, discoverable, and brand aligned. From a single environment, teams can design, launch, and continuously enhance digital journeys that fuel business growth.
Key value drivers
- Accelerate time to market with AI-assisted content creation and update workflows
- Boost discovery with AI-ready web pages that improve visibility and accuracy across search and large language models (LLMs)
- Enhance brand governance at scale with a unified environment for all sites, regions, and teams
- Reduce cost and complexity by retiring legacy CMS tools in favor of a single, cloud-native platform
- Portfolio Plays
- Strategic Sales Plays
