ADOBE APPLICATION SALES PLAY
Adobe Experience Manager Sites
Application Sales Tactics for Adobe Experience Manager Sites empower you to help clients adopt a unified, cloud-native web platform that delivers customer experiences almost instantaneously while seamlessly tying into Adobe’s data, activation, and AI capabilities.
KEY MESSAGING
Start here: Positioning Adobe Experience Manager Sites
Brands need to deliver high-quality digital experiences. Buyers are increasingly using generative AI search and AI assistants to research and shortlist vendors prior to conversations with salespeople. With Adobe Experience Manager Sites, your customers gain a content management system (CMS) for AI-ready websites with fast performance.
CMS Rip & Replace
Displace legacy or point CMS solutions in accounts without Experience Manager Sites by leading with AI-ready, performance-first web experiences.
CMS Expansion
Expand Experience Manager Sites with current customers by replacing non-Sites traffic and rolling out Experience Manager standards to more brands, regions, and business units.
Cloud Acceleration
Move customers with on-premise or managed services deployments to Experience Manager Sites as a Cloud Service to unlock experience delivery with the scale, speed, and security of cloud-native applications.
Extended Security & Development
Grant customers that are on the frontier of innovation the latest tools in advanced security and development.
Digital Sovereignty
Offer clients improved control over data and compliance with regional or national regulations without compromising performance or security.
Upsell with Adobe Learning Manager
Sell Learning Manager into Experience Manager Sites customers looking to create engaging, personalized learning experiences.
- Portfolio Plays
- Strategic Sales Plays
