ADOBE APPLICATION SALES PLAY
Adobe Real-Time CDP
With Application Sales Play for Adobe Real-Time CDP, you can help clients understand how Adobe’s AI-powered customer data platform (CDP) lets them unify customer data, quickly build and activate audiences, and connect with customers in the moments that matter.
KEY MESSAGING
Start here: Positioning Adobe Real-Time CDP
Companies that effectively use customer data can put themselves in a better position to personalize customer experiences to drive growth. Adobe Real-Time CDP unifies customer data from any source—from zero- to third-party—and leverages AI to build, manage, and activate audiences instantly to help brands engage with customers at every touchpoint and step of the lifecycle.
RTCDP B2C:
New, Rip & Replace
Sell Real-Time CDP B2C Edition to a net new CDP customer or displace a competitive CDP that resides in a new customer account with no footprint of Adobe customer experience apps.
RTCDP B2C:
Cross-sell
Sell Real-Time CDP B2C Edition to a customer with a footprint of Adobe customer experience apps, targeting (but not limited to) Adobe Analytics, Customer Journey Analytics, Campaign, Journey Optimizer, and Target customers.
RTCDP: RTCDP Connections,
Server-Side Event Forwarding
Position RTCDP Connections to marketers wanting to deliver powerful digital experiences by efficiently collecting and sending event data in real-time through server-side event forwarding to third-party tools.
RTCDP:
Capacity, Capability, and Volume Upsell
Help customers ensure performance as their business matures and scales; bring customer entitlements in line with growing business and expanded volume needs; and sell new capabilities, capacity, or volume to existing customers.
RTCDP:
Data Composability
Win against composable CDP competitors or brands looking for zero data copy solutions when working with their enterprise data warehouse.
RTCDP B2B Edition:
B2B New, Rip & Replace
Sell Real-Time CDP B2B Edition to a net new Adobe CDP customer or displace a competitive CDP that resides in a new customer account with no a footprint of Adobe customer experience apps.
RTCDP B2B Edition:
B2B Cross-sell
Sell Real-Time CDP B2B Edition into a brand with a footprint of Adobe customer experiences apps, targeting (but not limited to) customers with Real-Time CDP B2C Edition, Marketo Engage, and Customer Journey Analytics B2B Edition.
Adobe Audience Manager (AAM):
Data Management Evolution
Evolve, mature, and retain current Adobe Audience Manager clients (paid and unpaid) by positioning new innovations like Real-Time CDP Collaboration, inspiring first-party data foundation evolution with Real-Time CDP, and protecting GNARR via flat renewals and adoption programs.
RTCDP Collaboration:
Data Collaboration for Brands
Position Real-Time CDP Collaboration to brands and advertisers looking for data clean rooms to advertise with publishers or media networks or for brand-to-brand second-party data collaboration.
RTCDP Collaboration:
Audience Monetization for Publishers and Media Networks
Position Real-Time CDP Collaboration to publishers and media networks looking for data clean rooms to power advertising sales and provide audience planning, activation, and measurement to advertisers.
- Portfolio Plays
- Strategic Sales Plays
