ADOBE APPLICATION SALES TACTICS
Adobe Workfront and Workfront Planning
Application Sales Tactics for Adobe Workfront and Workfront Planning let you show clients how Adobe’s leading work management solution can help them plan, execute, and manage work from a single, centralized platform.
KEY MESSAGING
Start here: Positioning Adobe Workfront and Workfront Planning
One of the most powerful differentiators for modern organizations is how effectively they manage work. Adobe Workfront, the leading enterprise-class work management solution, empowers teams to streamline work processes, align priorities, and deliver impactful results at scale—helping customers transform work management into a strategic advantage.
Enterprise Work Management Land
Establish a Workfront footprint in a single department, typically Marketing, or across multiple departments that collaborate together but lack a formal work management solution.
Enterprise Work Management Expand
Expand beyond the initial Workfront deployment to other departments—typically those that collaborate heavily with the initial team that adopted Workfront.
Enterprise Work Management Retain
Retain Workfront customers by promoting new features and integrations and clearly communicating advantages over competitors that often have beachheads in our accounts.
Cross-sell Workfront/Workfront Planning to Adobe Base
Cross-sell Workfront and Workfront Planning to accounts with Adobe products that are not already addressed by a dedicated tactic, integrating with these products using Workfront Fusion.
Cross-sell to Adobe Experience Manager Assets
Cross-sell Workfront to accounts with Experience Manager Assets, leveraging the native integration and Workfront Fusion, Workfront's integration and automation platform.
Cross-sell to Adobe Frame.io
Cross-sell Workfront to accounts with Frame.io, leveraging native integrations available in FY26 and additional customization via Workfront Fusion.
Cross-sell to Adobe Express
Cross-sell Workfront to Express customers, leveraging the native proofing integration released in Q3FY25 and the new personas for regional marketers, sales, and others, opening the door for Workfront licenses.
Centralized & Connected Planning
Position adding Workfront Planning to enterprise work management to create a foundation for a marketing system of record, supporting an initial sale of Workfront to marketing and marketing ops leaders.
Adobe’s value proposition
With Workfront, customers gain the framework for a true marketing system of record. Using automation, AI-assisted capabilities, and robust integrations, Workfront allows organizations to centralize planning, prioritize work, accelerate asset approval, and scale campaigns. This connected approach unites marketing teams, technologies, and workflows to drive speed and consistency across the content supply chain.
Key value drivers
- Create a single source of truth for enterprise work that replaces disconnected tools and processes
- Shorten time to market with streamlined work execution and robust collaboration capabilities
- Optimize campaigns with visibility that aids in prioritization and provides insights into campaign performance
- Produce work at scale with enterprise-ready AI capabilities
- Manage the full workflow—from planning to execution—by integrating solutions for strategy, planning, asset storage, campaign activation, and more
- Portfolio Plays
- Strategic Sales Plays
